Why does the price of Bitcoin fluctuate so much?

Modified on Fri, 24 Jul at 3:31 PM

The price of Bitcoin can change much faster than the price of traditional assets, such as gold. This is mainly because Bitcoin is a younger, digital and globally traded asset whose price is constantly shaped by supply and demand.


Price volatility is not an exception with Bitcoin. It is one of its basic characteristics. In some periods, the price can rise significantly. In others, it can fall quickly. That is why it is important to look at Bitcoin more from a long-term perspective, rather than judging it by price movements in a single day or week.


The price of Bitcoin is mainly influenced by several factors:

  • A young and fast-developing market.
    • Bitcoin was created only in 2009. Compared to gold, which people have used for thousands of years, it is still a very young asset. The Bitcoin market therefore develops faster and reacts more sensitively to new information.
  • Supply and demand.
    • The price of Bitcoin is shaped by how many people want to buy it and how many people want to sell it. If demand grows faster than supply, the price can rise. If more people are selling, the price can fall.
  • Limited supply of Bitcoin.
    • There can only ever be a maximum of 21 million bitcoins. This limited supply is one of the reasons why Bitcoin is sometimes called digital gold. At the same time, even an asset with limited supply can change significantly in price over the short term, depending on market interest.
  • News, regulation and investor sentiment.
    • The price of Bitcoin often reacts to market news, new regulation, decisions by large companies, developments around exchanges or the overall mood of investors. Positive news can support the price, while uncertainty can push it down in the short term.
  • Trading around the world.
    • Bitcoin is traded globally and almost continuously. Unlike traditional markets, it does not have fixed opening and closing hours. Its price can therefore change at any time, including overnight, during weekends or on holidays.
  • Higher sensitivity to large purchases and sales.
    • The Bitcoin market is large, but still younger than the markets for gold, stocks or currencies. Larger purchases or sales can therefore have a stronger impact on the price.

At first glance, price volatility can feel uncomfortable. At the same time, it is also part of why Bitcoin is interesting to some people. Higher volatility means higher risk, but also more dynamic development than with more conservative assets.


Bitcoin should therefore not be seen as a guarantee of quick returns. It makes more sense for people who think long term, understand that the price can rise and fall significantly, and want to hold part of their value in a digital asset with limited supply.


That is why Bitcoin is often combined with other assets, such as physical gold. Gold has a longer history and is often seen as a more stable store of value. Bitcoin is younger and more dynamic. Each asset can therefore have a different role in a long-term view.


In the Littlebit app, new saving into Bitcoin is currently temporarily paused due to the MiCA licensing process. But Bitcoin remains an important part of the Littlebit story. We see it as a digital asset with long-term potential, where it is useful to understand not only its advantages, but also its natural price volatility.

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